Storytelling Skills for Business Communication

With the Labyrinths online course

Hello there! Business communication can be tricky, right?

Do you sometimes feel that your... 

  • Article/blog can convey your point more strongly? 

  • Presentation/pitch has all the data but is not compelling? 

  • Social media posts are informative but not exciting?

  • Brand/product/service may be telling the wrong story?  

​If yes, then this course can help you be a more confident and impactful communicator, with the power of storytelling! 

What will this course give you?

Drawing from literature, cinema and art, we learn ways to add insight, emotion and impact to business communication. We learn through practical business situations!

  • What can we learn about writing an article from the movie The Imitation Game?

  • What can a short story by Haruki Murakami tell us about making a pitch?

  • What can Jane Austen and Steven Spielberg teach us about enlivening a campaign?

  • What can Nora Ephron and Rilke tell us about important or sensitive one-on-ones?


  1. Basics of business communication 

  2. Blogs and articles 

  3. Creative campaigns 

  4. Strategic narratives for a brand/company/person 

  5. Data-heavy presentations and reports

  6. Pitches 

  7. Communication with key stakeholders 

Disclaimer: This course does not address the technical aspects of creating PPTs or campaigns. It offers storytelling concepts and skills to add more impact to your business communication! 

Course highlights

  • 10 hours of LIVE and engaging workshop time  

  • 4 Saturdays, 4:00 pm to 6:30 pm IST, via Zoom 

  • A fun mix of concepts & exercises 

  • Specific, reusable ideas and techniques 

  • Personal guidance on a project of your choice 
  • Original content created by Philip John, advertising consultant and storyteller with 20 years of experience on brands like Urban Ladder, Tanishq, and Accenture

  • Cost: INR 7000 (ten seats only)

Interested? Write to me at