Brand Positioning
A brand is not a logo. It's an idea.
Brands are built on ideas. Ideas that are relevant, original, and compelling. I can work with you to create an anchoring idea for your brand - one that captures your brand's uniqueness, integrates all communication, and connects with your audience on an emotional level. Here are glimpses of some of my work in this space.
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Context
The challenge was to position the resort as a place that inspires creative possibility and provides authentic experiences.
Positioning created
Amanvana is a quietly magical place that brings you closer to nature, art and the soul.
Tagline
A rabbit hole for the soul.
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Context
The challenge was to attract the younger, sophisticated woman who’s willing to experiment with saris if they are unique and contemporary.
Positioning created
Angadi is contemporary ethnic for today’s woman of sophistication; strong but not rude, kind but not weak, stylish but not arrogant.
Tagline
The Making of a Woman.
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Context
In a cluttered market, how to convey a unique mix of analytics, big data, and AI in a simple, interesting manner?
Positioning created
Lymbyc empowers an organization’s intelligence to evolve from being a ‘librarian’ to a ‘virtual data assistant’.
Tagline
Where intelligence comes alive.
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Context
Making healthy snacks tasty is done. How to position healthy nut-based snacks in an appealing manner to millenials?
Positioning created
Life is full of rules. It’s healthy to go nuts once in a while and follow your heart. With GetKrrackin’ eat-on-the-go flavoured nuts.
Tagline
It’s good to go ‘nuts’.
Context
A fragmented market and clients seeking end to end solutions caused Starworth Infra to think anew.
Positioning created
We create superior value through end to end services and superior technology.
Tagline
Imagine. Innovate. Integrate.